Get the latest insights on ACA marketplace trends for 2026, including enrollment updates, major policy changes, new state-based marketplaces, and what agents need to know to navigate shifts in coverage, subsidies, and Open Enrollment rules.

2026 comes with its own challenges. It's no different for agents navigating the complex, rapidly changing insurance industry. These are what agents should focus on for this year.

Affinity marketing can be a powerful way to generate leads. Read more about affinity partnerships and which ones make the most sense for insurance agents.

Taking your first step in your insurance agent career is exciting but can also be daunting! This comprehensive guide shows you how you can get started as an insurance agent.

Ritter, a Medicare FMO insurance agency, contracts with over 80 insurance carriers, and we are always on the lookout for strong, competitive products to offer you. Contract with the right insurance FMO for you.

Craig Ritter, CEO of Ritter Insurance Marketing, recently gave his annual State of the Senior Market address on Ritter's growth and changes in the Medicare and health insurance industries.

Readers of the Ritter blog understand that client retention is great for your business, but you may be wondering what you can do to keep your clients coming back. Let's discuss why trust between insurance agents and clients is an invaluable (and non-renewable!) resource.

Learn how focusing on digital communication with insurance clients can make a huge difference in your rates of retention.

Here is some advice on how to make dealing with difficult insurance clients a little more bearable.

These tips and tricks to face-to-face communication with insurance clients will help you make the most of your appointments and increase your rates of client retention.

Ritter's partnership with ReminderMedia allows agents to outsource content creation and distribution at a discount. Here's how you can save time and money on insurance marketing with ReminderMedia and Ritter.

Whether you're an independent agent or an agency owner, we've got the insurance sales strategies and tips that could help you realize more success.

Hiring an insurance assistant may help you be more efficient during your busy season. However, it's not for everyone. Find out if you should hire an assistant for your insurance business.