Forming insurance affinity partnerships lets you tap into the clientele and resources of another business or organization, which can generate a steady supply of leads. In The Insurance Agent's Guide to Establishing Successful Affinity Partnerships, we go in depth on establishing, maintaining, and marketing with affinity partners. There's a lot to do to ensure a successful partnership! We've laid out all the details so that you can feel confident making your next big step in bringing in quality leads and making more sales.

Once upon a time, you couldn't talk about mental health or substance use without heavy stigma.

A company is only as good as its values and mission. Fortunately, here at Ritter, we have five core values that keep us grounded.

The insurance market is constantly evolving, which means agents need to stay ahead of the curve. Whether it's making sense of new Medicare regulations or catching up on the latest marketing trends, Ritter Insurance Marketing training opportunities are here to help keep you informed.

One component that can make or break growing your insurance business is people. That's why the hiring process is crucial when building an independent insurance agency.

You may have a similar level of experience and variety of products in your portfolio, so why should a client choose you over the other guy? Your excellent soft skill of negotiation!

By now, you surely know the importance of creating lasting client relationships and avoiding customer churn. It's what every insurance agent wants, but how do we foster the client agent relationship to keep our clients happy and coming back for more?

As an insurance agent, it's crucial to provide a wide variety of products to meet all your clients' unique needs. Not only does this mean making more money, but also having the opportunity to form deeper connections with clients.

Whether you've been in the business for years or you're just starting out, most agents want to make money. At Ritter, we can help you contract, get certified, and start earning commissions. Check out or guide and learn how to establish a steady income stream and help even more people get coverage this year!

Under-65 insurance plans can be a rich and profitable addition to your portfolio.

A hospital indemnity policy makes so much sense for so many of your clients, especially those in Medicare Advantage plans.

Email marketing can be one of the most effective strategies for independent insurance agents if done correctly!

Selling insurance as an independent agent has always required more than simply selling policies. You're a small business owner who wears many hats — administrator, financial manager, marketer, and more.

We've all seen the commercials depicting a fictional couple discussing getting life insurance right this minute. What's the rush?