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Get familiar with long-term care plans and how they can enhance your portfolio.

Prescreen Clients

Figure out which clients would be a good fit for long-term care plans.

Get Help

Have questions about what plans are competitive near you or working with Ritter? Connect with our Sales team!

Product Quick Facts


WHAT IS IT?

WHAT IS IT?

Long-term care plans are designed to cover the costs of care for people with chronic illnesses or disabilities. It helps pay for services like assisted living facilities, nursing homes, daily activities, and home health care.

WHEN TO SELL IT?

WHEN TO SELL IT?

All Year-Round

To someone nearing retirement

To an upper-middle-class or upper-class individual

To married individuals

WHY SELL IT?

WHY SELL IT?

Keep sales going during the lock-in period and protect clients from one of the single greatest financial risks in their golden years!

Long-Term Care Insurance Sales Training Resources from Ritter!


Product Essentials

Take a look at the different types of long-term care plans below.

  • Stand-Alone LTC Insurance
    Long considered the only method of obtaining LTC coverage, stand-alone policies have a handful of points that clients and advisors alike should consider.

  • Life Insurance with an LTC Rider
    When the rider is triggered, these policies allow clients to pull money tax free from their life insurance death benefit to pay for long-term care if needed.

  • Annuity with an LTC Rider
    These riders can typically multiply a client’s initial investment, by two or even three times, for a larger LTC benefit.

Sales Advice

Want to learn how to effectively sell long-term care plans? We can help you!

Start Selling Long-Term Care Plans