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Get familiar with the different types of final expense products on the market.
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Product Quick Facts
WHAT IS IT?
Final expense products are whole life insurance policies with small death benefits. These products are designed to cover end-of-life expenses and are easier for seniors to qualify for than traditional life insurance.
WHEN TO SELL IT?
To Clients Age 50 and Above
After Informing Clients About Funeral Costs
To Clients With Fixed Incomes
To Supplement Other Life Insurance Coverage
WHY SELL IT?
Final expense products are becoming increasingly popular, especially with the aging baby boomer population. Add final expense products to your portfolio and service even more clients, particularly those who need this type of coverage!
Final Expense Insurance Sales Training Resources from Ritter!

How to Approach Selling Final Expense Insurance
People are interested in coverage that will support their families after they’re gone. Life insurance is a popular choice, and for good reason, as it supplements income in order to help maintain families’ lifestyles. But what’s often overlooked and underutilized is final expense insurance, or expense coverage for funeral arrangements.

5 Out-of-the-Box Ideas for Selling Final Expense Insurance
If you’re selling final expense insurance, there are multiple ways you can think outside the box for new leads and new sales. Here are a few unique ideas for selling final expense.

Final Expense Insurance Sales Opportunities You May Be Missing
Final expense insurance, often called “burial insurance,” provides more sales opportunities than many agents realize. Let us show you how to win in this lucrative insurance market.
Product Essentials
Final expense products are whole life insurance policies with small death benefit, designed to cover end-of-life expenses. Learn more about final expense below!
How to Explain the Real Cost of a Funeral & Help Your Clients Plan for One
Take a look at just how much final expense insurance policies can affordably cover for your clients’ end-of-life expenses.How to Explain the Real Cost of a Funeral & Help Your Clients Plan for One
What’s the best way to plan and explain funeral costs to my client? We’ll show you a simple way to build a plan that your client will trust and feel comfortable with.The Complete Guide on How to Sell Final Expense Insurance
Unfortunately, death is a part of life. Are your clients and their families financially prepared for it? Learn how to present final expense insurance in this free 58-page eBook that includes an effective final expense phone script and fact finder!
Sales Advice
Want to learn how to effectively market final expense products? We can help you tap into a whole new client base.
4 Steps to Every Final Expense Sale
- How Do You Successfully Sell Final Expense Insurance?
- Make Selling Easier by Asking Questions and Educating Your Clients
4 Ways to Calculate Your Clients’ Life Insurance Needs
- The Multiple-of-Income Method for Determining Life Insurance Needs
- The DIME Method for Life Insurance Needs Analysis
- Human Life Value Approach
- Capital Needs Analysis
Selling Life Insurance to Clients with Budget Concerns
- Learn How to Address Budget Concerns with Your Clients
- Help Your Clients Find the Right Life Insurance
There’s More to Life Insurance Than Just a Policy
- Dive Deeper into Life Insurance
- Explain the Importance of Life Insurance to Your Clients
Industry Insights
Check out the latest about what’s happening with in the life insurance world.
Start Selling Final Expense
