Why It's Free for Insurance Agents to Partner with Ritter

You might be wondering, “Why is working with Ritter free? They are highly recommended as one of the best FMOs in insurance, after all.”

Whether you’re currently registered with us or not, that burning question may still be on your mind.

We’re here to give you the inside scoop on why Ritter offers free partnership to independent insurance agents!

Ritter’s Business Model

Ritter Insurance Marketing is a field marketing organization (FMO) that uses a hierarchy system for our business model:

• At the top, you have the major insurance carrier who creates and underwrites the insurance products/policies.
• In the middle is the insurance FMO, who has direct contact with multiple carriers and “stocks” a variety of products for insurance agents to contract with.
• Finally, at the bottom, there are insurance agents, just like you, who work with clients, sell policies, and are supported by an FMO.

Because of this mutually beneficial partnership between the three, everyone wins, no matter their role!

Because of this mutually beneficial partnership between the three, everyone wins, no matter their role!

When you sell different carriers’ products, Ritter pays the full, street-level rate on commissions. You can even earn higher depending on your production and contract level.

But you know that, to stay in business, businesses have to make money. How does Ritter make money without charging agents fees for services?

How FMOs Make money

When you’ve partnered with a top health insurance FMO like Ritter, the carrier pays the FMO an administrative fee called an “override.” The payment occurs because you’re contracted and selling the carrier’s products through the FMO.

It’s important to note that the carrier and FMO do not charge fees for services that come out of your compensation! You can earn the same working with FMO as you would working without one — but you’d lack the support!

It’s important to note that the carrier and FMO do not charge fees for services that come out of your compensation!

“Why is the carrier the one that pays the FMO?” You may ask. Well, it’s the FMO’s job to recruit, train, certify, and support agents throughout their journey. That, in turn, helps the carriers tremendously by having more fully equipped agents to sell their products!

Everyone is a winner because:

• You receive your commissions and training.
• The carrier has more insurance agents to sell their products and FMOs to provide those agents with back-office support.
• The FMOs receive their override!

But why choose Ritter if other under-65 health and Medicare FMOs are free, too?

Want to learn more about what an FMO is and what they offer? Read through our free eBook, for a deep dive into the world of FMOs to learn more and further your career as an insurance agent!

Ritter’s Benefits as a Top FMO

When choosing an FMO, it’s crucial to think about what will benefit you and your business most as an independent agent. If you register with Ritter for free, you’ll receive key perks at no additional cost, such as:

• Access to top carriers — Ritter partners with more than 120 national and local carriers, simplifying product access and offering you and your clients more choices.
• Powerful technology — Using technology like IntegrityCONNECT, the Ritter Platform, and PlanEnroll can enhance your business and save you time you would otherwise dedicate to administrative tasks. Ritter has many tools for insurance agents!
• Comprehensive support — You’ll have access to dedicated staff for contracting, supplies, digital marketing, compliance, and sales with local and carrier specialists to help you with tough cases.
• Training & resources — You can check out the Ritter blog, the Agent Survival Guide Podcast, webinars, eBooks, and marketing campaign materials to sharpen your skills and stay compliant with regulations.
• Preferred partners and exclusive benefits — With our preferred partners, you can have exclusive access to different services such as digital marketing! You also have access to exclusive benefits through Integrity!
• Simplified contracting — With Contract Now* within the Ritter Platform, contracting has never been easier than online shopping!
• Growth & career path — Whether you want to continue growing your business as an independent agent or want to develop your own insurance agency, Ritter can help.

*When you first register with Ritter, you’ll need to speak with a member of our Sales team first to gain access to Contract Now.

With all these perks, you’ll be able to:

• Save time
• Get contracted easier
• Boost your business credibility with both carriers and clients
• Sell more insurance!

In addition to these perks, Ritter proudly wants to provide the best care and support for our agents as possible. With the back-office sales support offered to all registered agents, we want to make sure you and your business succeed and prosper!

Now you know why registering with Ritter is free! With all that Ritter offers, what’s not to love about partnering with Ritter as your FMO?

Join over 15,000 other independent insurance agents across all 50 states by registering with Ritter for free today!